<aside> 👩‍💻 Hola, enjoy the selection of all things service design, curated by Michaela Stetiarova. Drop me a line if I have omitted inspiring or transformational materials. 🕸️ michaelastetiarova.com ✉️ [email protected] 💼 Linkedin

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🍼 Start here


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Service Design: From Insight to Implementation

by Andy Polaine

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Designing Experiences

by J. Rober Rossman

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Good Services: How to Design Services that Work

by Louise Dow

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Made to Stick: Why Some Ideas Survive and Others Die.

💪 Continue with these


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Orchestrating Experiences: Collaborative Design for Complexity

by Chris Risdon

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The Power of Moments: explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

Chip Heath, Dan Heath

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The Experience Economy:

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The Service Organization: How to Deliver and Lead Successful Services, Sustainably.

by Kate Tarling

🏁 Run the extra mile

To be a good designer requires an understanding of business. Here is the list of recommended literature to help you to dive into the world of business.


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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder

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Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder

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Business Thinking for Designers

by Ryan Rumsey

🛠️ Workshops & Facilitation


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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp

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IDEO: Design Thinking for Educators

Link to PDF

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IDEO: Facilitator’s Guide

Link to PDF

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This Is Service Design Methods: A Companion to This Is Service Design Doing

by Marc Stickdorn

🗺️ Mapping


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Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams

By James Kalbach

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The Secret Language of Maps: A Designer's Guide to Telling Visual Stories with Data

By Carissa Carter